Beyond the Direct Ask: Offers That Build Relationships By Brittany Thomas My closest friends are the ones I talk to regularly. But here’s the thing…we usually have multiple conversations happening all at the same time. We’re texting in a group chat, sending memes on Instagram, and leaving Marco Polo video

Case Study: How One Faith-Based Organization Increased Engaged Donors by 54% with a More Human Email Strategy By Brittany Thomas When it comes to email strategy, few topics stir up as much tension as frequency. “Aren’t we sending too many?” “Will donors tune us out?” “Isn’t it better to play

Case Study: How One Faith-Based Organization Increased Donor Engagement by 54% with a More Human Email Strategy   By Brittany Thomas Technology should make your donor relationships more human, not less. In this practical, strategy-packed workshop, Courtney Krus joins Scott Holthaus and Ben Harney from Virtuous to explore how nonprofits

Year-End Fundraising Starts Sooner Than You Think By Brittany Thomas Nearly one-third of all annual giving happens in December, and 12% of all giving occurs in the last three days of the year. For many organizations, year-end fundraising makes up the majority of their annual revenue. That doesn’t happen by

Are You Measuring Engagement or Just Activity? By Brittany Thomas There’s a difference between being busy and being effective. I see it all the time in fundraising reports: pageviews, impressions, open rates, list size. On paper, it all looks great. But zoom in a little, and the truth gets fuzzy.

How KCBI Lifted Recurring Donor Retention by 19% With a Human-First Multichannel Strategy By Emily Dingeldein Recurring donors are often the bedrock of a nonprofit. They are steady, committed, and usually incredibly loyal. But what happens when they start quietly slipping away? That is exactly what KCBI, a Christian radio

This Small Opt-In Shift Helped Us Grow a List Without Losing It By Emily Dingeldein Growing a text message list can feel like hosting a dinner party where you’re not quite sure who’s coming. You send out the invite hoping people will say yes. But the real challenge is making

Multichannel Fundraising Guide By Courtney Krus Want to Raise More? Keep More of Your Donors, Too.   This quick-start guide shows you how. If you’re feeling like your fundraising is stuck on one channel — or just stuck, period — you’re not alone. Donors are busy. Attention is scattered. Retention

Taming the Digital Urchin: A Fundraiser’s Guide to UTMs By Brittany Thomas Ever sent out the perfect campaign email, only to open your analytics later and think… “Where did these donors even come from?” Been there. Many times. UTMs are your fix. They don’t require a dev team, a giant

Donor Conversion Starts with Understanding A Human-First Experiment that Lifted Results by +920% By Greg Colunga At Amplify, we call our fundraising methodology “human-first,” but that could mean a lot of things to many people. So today, I wanted to give you a practical example of what “human-first” fundraising is

What If We Cared?   The Key to Long-Term Fundraising Success By Courtney Krus Beyond Acquisition: The Case for Caring   We often pour tremendous energy and resources into acquiring new donors. But what if we invested as much passion into keeping them? When we understand how emotions drive decisions,

Chick-fil-A, Fundraising, and the Fast Lane to Trust By Brittany Thomas If I’m choosing between a Chick-fil-A with 20 cars in the drive-thru or a Whataburger with five… Chick-fil-A wins every time. It’s not just the food. It’s the experience. The person taking my order already knows how to move