A Fundraiser’s Guide to Protecting Your Mindset, Heart, and Focus When Everything Gets Loud

What We Learned From One Mobile Tweak Exploring how one small design change shaped the way donors give on mobile.   By Brittany Thomas We all know how easy it is to lose people on

Always Be Curious   What We Learned from Testing Multiple Angles of a Single Offer   By Brittany Thomas Why Testing Matters   We often assume we know what motivates our donors and what message,

When year-end approaches, every nonprofit feels the pressure: hit the number, close strong, finish well. With that in mind, I wanted to share a study that can help you raise more money this

The Fundraiser’s Rhythm: What to Pay Attention to Daily, Weekly, Monthly, and Quarterly By Brittany Thomas Fundraising has its own rhythm, but it’s easy to lose the beat when everything feels urgent. One week you’re

What If Overhead Isn’t the Problem? By Brittany Thomas There’s a quiet pressure many nonprofit professionals carry. It shows up in staff meetings, board reports, donor conversations, and internal decision-making. It’s the pressure to justify

The Mistake That Was Costing This Nonprofit Thousands By Brittany Thomas Let me be honest with you: I was not a fan of Google Analytics 4. I loved GA3. I had it down to a

The Strategist, the Executor, and the Fire Extinguisher By Brittany Thomas It was 3:07pm when I realized I hadn’t eaten lunch, my water bottle was still full, and I had just toggled between writing donor

Beyond the Direct Ask: Offers That Build Relationships By Brittany Thomas My closest friends are the ones I talk to regularly. But here’s the thing…we usually have multiple conversations happening all at the same time.

Case Study: How One Faith-Based Organization Increased Donor Engagement by 54% with a More Human Email Strategy By Brittany Thomas When it comes to email strategy, few topics stir up as much tension as frequency.

Strengthening Donor Relationships & Retention Through Automation  By Courtney Krus Technology should make your donor relationships more human, not less. In this practical, strategy-packed workshop, Courtney Krus joins Scott Holthaus and Ben Harney from Virtuous

Year-End Fundraising Starts Sooner Than You Think By Brittany Thomas Nearly one-third of all annual giving happens in December, and 12% of all giving occurs in the last three days of the year. For many