The Strategist, the Executor, and the Fire Extinguisher By Brittany Thomas It was 3:07pm when I realized I hadn’t eaten lunch, my water bottle was still full, and I had just toggled between writing donor email copy and troubleshooting a platform integration issue for the third time that day. I

Beyond the Direct Ask: Offers That Build Relationships By Brittany Thomas My closest friends are the ones I talk to regularly. But here’s the thing…we usually have multiple conversations happening all at the same time. We’re texting in a group chat, sending memes on Instagram, and leaving Marco Polo video

Case Study: How One Faith-Based Organization Increased Donor Engagement by 54% with a More Human Email Strategy By Brittany Thomas When it comes to email strategy, few topics stir up as much tension as frequency. “Aren’t we sending too many?” “Will donors tune us out?” “Isn’t it better to play

Year-End Fundraising Starts Sooner Than You Think By Brittany Thomas Nearly one-third of all annual giving happens in December, and 12% of all giving occurs in the last three days of the year. For many organizations, year-end fundraising makes up the majority of their annual revenue. That doesn’t happen by

Are You Measuring Engagement or Just Activity? By Brittany Thomas There’s a difference between being busy and being effective. I see it all the time in fundraising reports: pageviews, impressions, open rates, list size. On paper, it all looks great. But zoom in a little, and the truth gets fuzzy.

Taming the Digital Urchin: A Fundraiser’s Guide to UTMs By Brittany Thomas Ever sent out the perfect campaign email, only to open your analytics later and think… “Where did these donors even come from?” Been there. Many times. UTMs are your fix. They don’t require a dev team, a giant

The Mid-Project Pivot Is Not a Failure  By Brittany Thomas There’s a moment in almost every project where the ground shifts a little. Sometimes it’s a small crack: a tool that’s clunkier than expected, a teammate who quietly says, “This isn’t working.” Other times it’s a total curveball. A new

Chick-fil-A, Fundraising, and the Fast Lane to Trust By Brittany Thomas If I’m choosing between a Chick-fil-A with 20 cars in the drive-thru or a Whataburger with five… Chick-fil-A wins every time. It’s not just the food. It’s the experience. The person taking my order already knows how to move