When year-end approaches, every nonprofit feels the pressure: hit the number, close strong, finish well. With that in mind, I wanted to share a study that can help you raise more money this

Donor Conversion Starts with Understanding A Human-First Experiment that Lifted Results by +920% By Greg Colunga At Amplify, we call our fundraising methodology “human-first,” but that could mean a lot of things to many people. So today, I wanted to give you a practical example of what “human-first” fundraising is

What to Ask For: The Best First Gift Amount to Convert Non-Donors By Greg Colunga Introduction   Today, I’m writing to give you a robust look at one of the most impactful experiments (and one of my most favorite) that I ran in the past 5 years. The learning from