What If Overhead Isn’t the Problem? By Brittany Thomas There’s a quiet pressure many nonprofit professionals carry. It shows up in staff meetings, board reports, donor conversations, and internal decision-making. It’s the pressure to justify not just what you’re doing, but how little it costs to do it. This pressure

The Mistake That Was Costing This Nonprofit Thousands By Brittany Thomas Let me be honest with you: I was not a fan of Google Analytics 4. I loved GA3. I had it down to a science. I could instantly check campaign performance, test UTM tracking in real time, and quickly

The Strategist, the Executor, and the Fire Extinguisher By Brittany Thomas It was 3:07pm when I realized I hadn’t eaten lunch, my water bottle was still full, and I had just toggled between writing donor email copy and troubleshooting a platform integration issue for the third time that day. I

Beyond the Direct Ask: Offers That Build Relationships By Brittany Thomas My closest friends are the ones I talk to regularly. But here’s the thing…we usually have multiple conversations happening all at the same time. We’re texting in a group chat, sending memes on Instagram, and leaving Marco Polo video

Case Study: How One Faith-Based Organization Increased Donor Engagement by 54% with a More Human Email Strategy By Brittany Thomas When it comes to email strategy, few topics stir up as much tension as frequency. “Aren’t we sending too many?” “Will donors tune us out?” “Isn’t it better to play

Strengthening Donor Relationships & Retention Through Automation  By Courtney Krus Technology should make your donor relationships more human, not less. In this practical, strategy-packed workshop, Courtney Krus joins Scott Holthaus and Ben Harney from Virtuous to explore how nonprofits can use automation and systems to scale without losing the personal

Year-End Fundraising Starts Sooner Than You Think By Brittany Thomas Nearly one-third of all annual giving happens in December, and 12% of all giving occurs in the last three days of the year. For many organizations, year-end fundraising makes up the majority of their annual revenue. That doesn’t happen by

Are You Measuring Engagement or Just Activity? By Brittany Thomas There’s a difference between being busy and being effective. I see it all the time in fundraising reports: pageviews, impressions, open rates, list size. On paper, it all looks great. But zoom in a little, and the truth gets fuzzy.

This Small Opt-In Shift Helped Us Grow a List Without Losing It By Emily Dingeldein Growing a text message list can feel like hosting a dinner party where you’re not quite sure who’s coming. You send out the invite hoping people will say yes. But the real challenge is making

How KCBI Lifted Recurring Donor Retention by 19% With a Human-First Multichannel Strategy By Emily Dingeldein Recurring donors are often the bedrock of a nonprofit. They are steady, committed, and usually incredibly loyal. But what happens when they start quietly slipping away? That is exactly what KCBI, a Christian radio