Multichannel Fundraising Guide By Courtney Krus Want to Raise More? Keep More of Your Donors, Too.   This quick-start guide shows you how. If you’re feeling like your fundraising is stuck on one channel — or just stuck, period — you’re not alone. Donors are busy. Attention is scattered. Retention

Taming the Digital Urchin: A Fundraiser’s Guide to UTMs By Brittany Thomas Ever sent out the perfect campaign email, only to open your analytics later and think… “Where did these donors even come from?” Been there. Many times. UTMs are your fix. They don’t require a dev team, a giant

Donor Conversion Starts with Understanding A Human-First Experiment that Lifted Results by +920% By Greg Colunga At Amplify, we call our fundraising methodology “human-first,” but that could mean a lot of things to many people. So today, I wanted to give you a practical example of what “human-first” fundraising is

What If We Cared?   The Key to Long-Term Fundraising Success By Courtney Krus Beyond Acquisition: The Case for Caring   We often pour tremendous energy and resources into acquiring new donors. But what if we invested as much passion into keeping them? When we understand how emotions drive decisions,

The Mid-Project Pivot Is Not a Failure  By Brittany Thomas There’s a moment in almost every project where the ground shifts a little. Sometimes it’s a small crack: a tool that’s clunkier than expected, a teammate who quietly says, “This isn’t working.” Other times it’s a total curveball. A new

What to Ask For: The Best First Gift Amount to Convert Non-Donors By Greg Colunga Introduction   Today, I’m writing to give you a robust look at one of the most impactful experiments (and one of my most favorite) that I ran in the past 5 years. The learning from

Chick-fil-A, Fundraising, and the Fast Lane to Trust By Brittany Thomas If I’m choosing between a Chick-fil-A with 20 cars in the drive-thru or a Whataburger with five… Chick-fil-A wins every time. It’s not just the food. It’s the experience. The person taking my order already knows how to move