The Origin of Radio By Courtney Krus Radio has always been a part of my life, even in the smallest ways. I remember AM radio playing in my grandparents’ kitchen. Good old country music coming

A Digital-First New Subscriber Welcome Series Built on clarity, warmth, and real human connection, not just list growth. By Brittany Thomas When someone gives you their email address, they are not giving you permission to

A Digital-First New Donor Welcome Series Built on timeliness, humanity, and real-world experience, not just automation. By Brittany Thomas A first-time gift is not a transaction.It is a moment of trust, and trust is fragile.

Why Clean Channel Bucketing Matters   and How to Start Without Burning Out   By Brittany Thomas Most nonprofit fundraising teams are not struggling because they lack effort, creativity, or care. They are struggling because

Before the Fundraising Goal

January always shows up with opinions.

New calendar. New plans. New pressure to “set the goal.” And usually, the question comes fast and without much ceremony. What are we aiming for

A Fundraiser’s Guide to Protecting Your Mindset, Heart, and Focus When Everything Gets Loud

What We Learned From One Mobile Tweak Exploring how one small design change shaped the way donors give on mobile.   By Brittany Thomas We all know how easy it is to lose people on

Always Be Curious   What We Learned from Testing Multiple Angles of a Single Offer   By Brittany Thomas Why Testing Matters   We often assume we know what motivates our donors and what message,

When year-end approaches, every nonprofit feels the pressure: hit the number, close strong, finish well. With that in mind, I wanted to share a study that can help you raise more money this

The Fundraiser’s Rhythm: What to Pay Attention to Daily, Weekly, Monthly, and Quarterly By Brittany Thomas Fundraising has its own rhythm, but it’s easy to lose the beat when everything feels urgent. One week you’re

What If Overhead Isn’t the Problem? By Brittany Thomas There’s a quiet pressure many nonprofit professionals carry. It shows up in staff meetings, board reports, donor conversations, and internal decision-making. It’s the pressure to justify

The Mistake That Was Costing This Nonprofit Thousands By Brittany Thomas Let me be honest with you: I was not a fan of Google Analytics 4. I loved GA3. I had it down to a