Donor Conversion Starts with Understanding: A Human-First Experiment that Lifted Results by +920% By Greg Colunga At Amplify, we call our fundraising methodology “human-first,” but

What If We Cared?   The Key to Long-Term Fundraising Success By Courtney Krus Beyond Acquisition: The Case for Caring   We often pour tremendous

Chick-fil-A, Fundraising, and the Fast Lane to Trust By Brittany Thomas If I’m choosing between a Chick-fil-A with 20 cars in the drive-thru or a

Quick Test: Could Bigger Font Equal Bigger Impact? By Emily Dingeldein Let’s talk email marketing for a second. Does it feel like it’s getting harder?

What to Ask For: The Best First Gift Amount to Convert Non-Donors By Greg Colunga Introduction   Today, I’m writing to give you a robust

The Mid-Project Pivot Is Not a Failure  By Brittany Thomas There’s a moment in almost every project where the ground shifts a little. Sometimes it’s

Don’t Be a Bot   Why AI Matters, But Why Your Voice Still Matters More By Courtney Krus Let me start by saying, I’m not