The Mistake That Was Costing This Nonprofit Thousands By Brittany Thomas Let me be honest with you: I was not a fan of Google Analytics 4. I loved GA3. I had it down to a

The Mistake That Was Costing This Nonprofit Thousands By Brittany Thomas Let me be honest with you: I was not a fan of Google Analytics 4. I loved GA3. I had it down to a

The Strategist, the Executor, and the Fire Extinguisher By Brittany Thomas It was 3:07pm when I realized I hadn’t eaten lunch, my water bottle was still full, and I had just toggled between writing donor

Beyond the Direct Ask: Offers That Build Relationships By Brittany Thomas My closest friends are the ones I talk to regularly. But here’s the thing…we usually have multiple conversations happening all at the same time.

Case Study: How One Faith-Based Organization Increased Donor Engagement by 54% with a More Human Email Strategy By Brittany Thomas When it comes to email strategy, few topics stir up as much tension as frequency.

Strengthening Donor Relationships & Retention Through Automation  By Courtney Krus Technology should make your donor relationships more human, not less. In this practical, strategy-packed workshop, Courtney Krus joins Scott Holthaus and Ben Harney from Virtuous

Year-End Fundraising Starts Sooner Than You Think By Brittany Thomas Nearly one-third of all annual giving happens in December, and 12% of all giving occurs in the last three days of the year. For many

Are You Measuring Engagement or Just Activity? By Brittany Thomas There’s a difference between being busy and being effective. I see it all the time in fundraising reports: pageviews, impressions, open rates, list size. On

How KCBI Lifted Recurring Donor Retention by 19% With a Human-First Multichannel Strategy By Emily Dingeldein Recurring donors are often the bedrock of a nonprofit. They are steady, committed, and usually incredibly loyal. But what

This Small Opt-In Shift Helped Us Grow a List Without Losing It By Emily Dingeldein Growing a text message list can feel like hosting a dinner party where you’re not quite sure who’s coming. You

Multichannel Fundraising Guide By Courtney Krus Want to Raise More? Keep More of Your Donors, Too.   This quick-start guide shows you how. If you’re feeling like your fundraising is stuck on one channel —

Taming the Digital Urchin: A Fundraiser’s Guide to UTMs By Brittany Thomas Ever sent out the perfect campaign email, only to open your analytics later and think… “Where did these donors even come from?” Been