Before the Fundraising Goal
January always shows up with opinions.
New calendar. New plans. New pressure to “set the goal.” And usually, the question comes fast and without much ceremony. What are we aiming for this year?
A Fundraiser’s Guide to Protecting Your Mindset, Heart, and Focus When Everything Gets Loud
Always Be Curious What We Learned from Testing Multiple Angles of a Single Offer By Brittany Thomas Why Testing Matters We often assume we know what motivates our donors and what message, image, or offer will inspire them to give. But the truth is, our audience’s motivations
What We Learned From One Mobile Tweak Exploring how one small design change shaped the way donors give on mobile. By Brittany Thomas We all know how easy it is to lose people on mobile.A small delay, a confusing button, one too many steps, and the moment’s gone. That’s
When year-end approaches, every nonprofit feels the pressure: hit the number, close strong, finish well. With that in mind, I wanted to share a study that can help you raise more money this
The Fundraiser’s Rhythm: What to Pay Attention to Daily, Weekly, Monthly, and Quarterly By Brittany Thomas Fundraising has its own rhythm, but it’s easy to lose the beat when everything feels urgent. One week you’re launching a campaign. The next, you’re in back-to-back meetings, responding to unexpected needs, or catching
What If Overhead Isn’t the Problem? By Brittany Thomas There’s a quiet pressure many nonprofit professionals carry. It shows up in staff meetings, board reports, donor conversations, and internal decision-making. It’s the pressure to justify not just what you’re doing, but how little it costs to do it. This pressure
The Mistake That Was Costing This Nonprofit Thousands By Brittany Thomas Let me be honest with you: I was not a fan of Google Analytics 4. I loved GA3. I had it down to a science. I could instantly check campaign performance, test UTM tracking in real time, and quickly
The Strategist, the Executor, and the Fire Extinguisher By Brittany Thomas It was 3:07pm when I realized I hadn’t eaten lunch, my water bottle was still full, and I had just toggled between writing donor email copy and troubleshooting a platform integration issue for the third time that day. I
Beyond the Direct Ask: Offers That Build Relationships By Brittany Thomas My closest friends are the ones I talk to regularly. But here’s the thing…we usually have multiple conversations happening all at the same time. We’re texting in a group chat, sending memes on Instagram, and leaving Marco Polo video
